Press Releases
The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes:
- To notify the media about an event that they will spread the word.
To share something about your business, hoping a reporter will see a story in your press release and write an actual news article about it.
To promote your business’ appearance on the internet via blogs, websites, and social networks.
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